In 2017, the Southwestern Ohio Instructional Technology Association (SOITA), located in Dayton, merged with Think^TV. SOITA's services to school districts are now a service of Public Media Connect, Think^TV's parent Organization: SOITA with expertise in technology professional development, and Think^TV as a trusted provider of curriculum resources (locally and nationally) and additional professional development offerings. The merged organization has great potential for serving school districts in an expanded service area, while sharing resources.

Mission Statement for CET, Think^TV, Public Media Connect and SOITA:

To strengthen the communities we serve through programs and services that inspire and inform, educate and engage, fostering citizenship and culture, the joy of learning and the power of diverse perspectives.